A purposeful, effective approach to managing price risk requires an adequate organizational framework. For any organization, the questions of what risks are taken, in what measure, and how they are managed are strategic questions and should be decided at the board level. The implementation of these decisions should be owned by the firm’s CEO.
Six principles of effective price risk management
1. Explicitly designate the proper role of risk management
Managing commodity price, currency, or interest rate risk should enable a firm to take risks in a controlled and purposeful fashion, accept occasional losses and communicate such losses to its stakeholders openly and transparently, without losing stakeholder confidence in the validity of the firm’s strategic choices or the management’s capability to achieve them.
Without clarity and guidance from the company’s board and the CEO, the firm may be vulnerable to serious risk-related disruptions, or failure to take advantage of favorable market events.
2. Identify main sources of risk
Running a formal audit of key areas of risk exposure – by business unit and by risk category – should form the foundation of a firm’s risk management process. For each category of risk, alternative instruments and methods of risk management should be identified and their respective advantages and disadvantages thoroughly examined and documented. Having evaluated the pros and cons of the available alternatives, management can formulate specific objectives and strategies to be implemented in achieving those objectives.
3. Define firm’s risk appetite and methods of risk management
Definitive risk management strategies should set forth the company’s risk management methods and its appetite for risk. It should also set out the responsibilities for risk management throughout the organization. At that point, management should anticipate the necessary organizational adjustments, training and staffing requirements and it should undertake a thorough documentation of the management process, controls, restrictions and paperwork flow.
4. Adopt a gradual approach
The best part about developing an effective price hedging process is that firms do not need to bet the proverbial ranch on it. At first, firms can apply their new risk management process only to a smaller portion of their risk exposure – say, 5% or 10% of their hedge book – and add to that in subsequent periods as the firm, its staff and stakeholders grow more familiar and comfortable with the process and its impact on the firm’s performance.
5. Maintain and refine your operation continuously
Finally, the whole solution, once implemented will almost certainly need adjustments and maintenance. Constant monitoring and periodic reviews must remain an integral part of a firm’s risk management strategy. For this purpose, firms should establish an independent middle office staffed with a team of highly skilled risk professionals who regularly report on exposure and risk issues directly to senior management and the CEO. The challenge of developing and implementing this business process should be no more difficult than that of developing any other business project.
6. Communicate, communicate, communicate!
For this to happen, the communications aspect of the project within the organization may be as important as its operational execution: all parties involved should be offered the opportunity to question and understand the process and be periodically kept informed about its progress and results. While the challenges involved aren’t slight, the objectives and their potential should go far to kindle managers’ entrepreneurial spirits and be well worth their efforts.
If a crisis does arise… solutions will be familiar and mastered
As Milton Friedman famously put it,
“it is worth discussing radical changes, not in the expectation that they will be adopted promptly but for two other reasons. One is to construct an ideal goal, so that incremental changes can be judged by whether they move the institutional structure toward or away from that ideal. The other reason is… that if a crisis.. does arise, alternatives will be available that have been carefully developed and fully explored.”
Risk management is no more difficult than any other organizational challenge
The considerable potential of an effective risk management process in terms of profitability and resilience should make any firm’s development initiative well worth the effort. And keep in mind: any practically solvable problem has no chance of remaining unsolved if you make a determination to tackle it. As Johann Wolfgang Goethe put it: “Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it. Begin it now.”